The Bozeman Tourism Business Improvement District (TBID) asked us to develop a campaign that would invite potential travelers to the Bozeman area. Market research revealed that people are drawn to Bozeman for both its spectacular surrounding landscape and the bustling culture of the city. We emphasized the unique nature of this pairing by showcase experiences that are available Only in Bozeman.
The phrase Only in Bozeman has become somewhat of a badge of honor for travelers and locals alike. We produced stickers that have been spread far and wide, giving the campaign a life that will live far beyond our media buys.