PureView Health Center tasked us with measuring its brand awareness and perception in the Helena market. We conducted two focus groups with PureView patients and two with non-patients. The results revealed that the name PureView was familiar to both audiences, but that there was work to do in the area of service line awareness.
PureView Health Center has four key service lines: family medicine, dental, mental health, and pharmacy. Market research showed that family medicine and dental were generally known, but that people in the Helena market were unaware of PureView’s mental health and pharmacy services. Our team began brainstorming ideas, and the Healthcare Heroes were born. The result? A multi-channel marketing campaign that showcases PureView’s services and brand while cutting through the clutter of generic healthcare advertising.
Flying Horse and PureView Health Center were honored to receive a 2020 Communicator Award of Excellence for the Healthcare Heroes campaign.