In today’s age of instantly available information on a growing list of platforms, local newspapers are struggling to find their place. When working with the Bozeman Daily Chronicle, we shifted attention away from the array of devices available and focused on the valuable content that local newspapers provide.
Forms of media will continue to change, and along with them, so will the way we consume information. What will not change, however, is the value of relevant information. Local newspapers are able to offer content that is uniquely relevant to the people of their community.
We created a campaign that highlights the role local content plays in our lives by focusing on specific types of information found in the local newspaper and presenting situations where that content is needed most.