Community Health Care Center’s name was generic, hard to remember, and led to confusion about the organization’s relationship with Cascade County. The CHCC was in the process of becoming an independent non-profit and wanted to reposition their brand image. We worked with the CHCC to develop a new differentiated name and visual identity.
An alluvion is a landmass formed by a sea or river. The symbolism of free-flowing water building something new is symbolic of Alluvion Health’s approach to healthcare.