RiverStone Health believes healthcare is a lifelong commitment. We were asked to demonstrate the breadth of their medical services, which includes everything from prenatal care to hospice care. ‘
We thought about all of the major life moments that are shared with a healthcare provider. That first ultrasound. The first time a parent holds their baby. All the checkups. We see them when we’re ill. When we’re injured. They’re often with us when we say goodby to a loved one. Those are all moments RiverStone is privileged to share with their patients.
To tell that story, we developed the campaign Here For You.
Reflecting RiverStone’s hands-on, tailored approach to healthcare, we chose to animate footage of someone’s journey through life.
Using an animation technique called rotoscoping, each video consists of hundreds of hand drawn frames, using video footage as a reference.