With their innovative cloud computing platform, RightNow Technologies revolutionalized Customer Relationship Management (CRM). They asked us to help make them stand out to potential clients at the Sand Diego CRM Conference.
At an event full of people claiming to provide great customer experiences, we decided the best way to grab attention was to say the opposite. We created a fictitious company called Insipid Industries that embodied the most egregious problems that plague the CRM space. We created sinage and outreach materials that were designed to lead people to the Insipid Industries booth, where they would see a stark contrast between the status quo in CRM and RightNow Technologies.