RiverStone Health is a federally-qualified health center in Billings, Montana whose mission is to improve life, health, and safety. They offer a wide range of healthcare services, and recently built a new clinic on their main campus. Our task was to let the Billings community know about the new primary care facility, while also raising awareness of RiverStone Health’s home care and hospice services.
The Flying Horse team developed a multi-channel marketing campaign that used a technique called the “parallax effect” to build visual interest and leverage photography of the beautiful new clinic facility. The campaign appeared in out of home, broadcast, cable, online, and print mediums.