We worked with the Montana Department of Transportation to educate the public on motorcycle vs vehicle saftey.

SUV vs Motorcycle: 30 Second Radio
Sedan vs Motorcycle: 30 Second Radio

We emphasized the one-sided nature of motorcycle vs vehicle collisions with a campaign called One-Sided Matchups. The graphics referenced vintage fight posters and led to the One-Sided Matchups website. The website featured a One-Sided Challenge minigame, allowing the user to choose a character and play a game that would always result in their defeat and leave them with a safety message about motorcycle riding.